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WebSo, if benefits are created together with customers by developing relationships and networks of relationships with them (Eagle, Dahl, Hill, Bird, Spotswood & Tapp, 2013; Hastings & Saren, 2003; Marques & Domegan, 2011), then the complex and relationship- and behaviour-driven nature of social marketing deeply favours multiple and integrated ways ... http://research-report.umm.ac.id/index.php/SENASBASA/article/download/3221/2909
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